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Overview

A Comprehensive Economic Development Strategy (CEDS) is a document and ongoing planning process designed to bring together the public and private sectors in the creation of a regional economic roadmap. This roadmap is designed to diversify and strengthen regional economies. This CEDS document assesses regional economies, establishes regional goals and objectives, and outlines an action plan of priority projects.

 The five-year 2025-2029 Roanoke Valley–Alleghany Regional CEDS was adopted by the Roanoke Valley-Alleghany Regional Commission Board on June 26, 2025.

The document will outline the annual progress made in implementing the Strategy, as well as any revisions made to the Goals and Objectives and/or the Prioritization Criteria, along with the 2025 Project Package.

View the adopted CEDS document here:

2025-2029 Roanoke Valley-Alleghany Region Comprehensive Economic Development Strategy

 

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2007

On January 25, 2007, the Roanoke Valley – Alleghany Regional Commission (RVARC) adopted the 2007 Update to its Strategic Plan, which called for the development of a regional Comprehensive Economic Development Strategy for the Roanoke Valley – Alleghany region and for the pursuit of the region’s designation as an Economic Development District by the United States Economic Development Administration (EDA). Throughout much of 2008, a committee composed of both public and private sector interests representing the member governments of the RVARC worked diligently to define the region’s goals and priorities.

2008-2010

A regular ongoing economic planning function was initiated for the Roanoke Valley – Alleghany Region in 2008. In keeping with the regular update cycle prescribed by the EDA, annual reports have been published since the 2009-10 Fiscal Year.

2017

In January 2017, the EDA designated the Roanoke Valley – Alleghany region an Economic Development District (EDD). This designation enhances our ability to obtain grants from EDA. A key function of EDDs is to develop, maintain and assist in implementing a regional CEDS and support local governments in short-term planning activities.

The EDD designation supports the RVARC work on the CEDS. This strengthens the capacity of localities, institutions of higher education, and other eligible recipients to undertake and promote economic development programs. The designation creates more opportunities to work with EDA and its Federal partners such as HUD, EPA, ARC and FHWA on initiatives that require large amounts of funding from more than one source. Project grant applications listed in the CEDS may also receive higher scores since they are listed as a priority in a regional economic development plan (for example the VDOT Smart Scale funding).

Regional Data

The Roanoke Valley – Alleghany Region is in the western portion of Virginia and consists of the Counties of Alleghany, Botetourt, Craig, Franklin, and Roanoke, the Cities of Covington, Roanoke, and Salem, and the Towns of Clifton Forge, Rocky Mount, and Vinton. The Roanoke Valley-Alleghany Region has a land area of approximately 1,633 square miles. It is bounded to the west by Greenbrier County and Monroe County, West Virginia; Giles County and Montgomery County; to the south by Floyd, Patrick, and Henry Counties; to the east by Bedford and Rockbridge Counties; and to the north by Bath and Rockbridge Counties.

Population

Several localities within the Roanoke region experienced an increase in population since 2010. The population for the RVAR CEDS area increased 1.8% compared to a 6.9% increase in the Commonwealth over the same period.

Alleghany County*
-7.87% change

2010

78%

2023

60%%
Botetourt County
3.07% change

2010

60%%

2023

70%%
Craig County
-5.64% change

2010

78%%

2023

60%%
Roanoke County**
7.48% change

2010

60%%

2023

78%%
City of Covington
-5.31% change

2010

78%%

2023

60%%
City of Roanoke
3.01% change

2010

50%%

2023

60%%
City of Salem
3.39% change

2010

60%%

2023

78%%
Town of Clifton Forge
-11.73% change

2010

60%%

2023

50%%
Town of Vinton
-0.45% change

2010

78%%

2023

60%%
RVAR CEDS Region
2.89% change

2010

60%%

2023

70%%
Virginia
10.40% change

2010

60%%

2023

78%%

Source: American Community Survey 2023 and US Census of Population, 2010.
* Excludes Town of Clifton Forge population.
** Excludes Town of Vinton population.

Gross Domestic Product

The Bureau of Economic Analysis produces quarterly and annual estimates of Gross Domestic Product. The gross domestic product estimates the value of the goods and services produced in a county, metropolitan area, state, or nation. It can be used to compare the size and growth of county economies across the state and nation. The growth rate of GDP is the most popular indicator of the nation’s overall economic health.

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Alleghany + Covington

Rank 61
  • 2018
  • 2019
  • 2020
  • 2021

Botetourt County

Rank 49
  • 2018
  • 2019
  • 2020
  • 2021

Craig County

Rank 104
  • 2018
  • 2019
  • 2020
  • 2021

Roanoke City

Rank 15
  • 2018
  • 2019
  • 2020
  • 2021

Roanoke County + Salem City

Rank 22
  • 2018
  • 2019
  • 2020
  • 2021

Virginia (millions)

Rank -
  • 2018
  • 2019
  • 2020
  • 2021

Source: U.S. Bureau of Economic Analysis, 2024.

Income

Data available on income trends in the region indicate that the median income is increasing for almost all localities in the region.

It is important to note that median household income is the amount which divides the income distribution into two equal groups, half having income above that amount, and half having income below that amount. It is considered by many to be a better indicator as it is not affected as much by unusually high and low-income values.

Alleghany County
23.0% change

2013

78%%

2023

60%%
Botetourt County
22.0% change

2013

60%%

2023

70%%
Craig County
41.8% change

2013

78%%

2023

60%%
Roanoke County
36.4% change

2013

60%%

2023

50%%
City of Covington
24.5% change

2013

78%%

2023

60%%
City of Roanoke
38.1% change

2013

60%%

2023

50%%
City of Salem
36.9% change

2013

78%%

2023

60%%
Town of Clifton Forge
-7.4% change

2013

60%%

2023

50%%
Town of Vinton
43.9% change

2013

78%%

2023

60%%
Virginia
42.4% change

2013

60%%

2023

70%%
United States
48.1% change

2013

78%%

2023

60%%

Source: American Community Survey 5-Year Estimates 2013 and 2023.

Education

Expected growth rates for occupations vary by the education and training required. While all employment in the Roanoke Valley, VA PDC is projected to contract 0.3% over the next ten years, occupations typically requiring a postgraduate degree are expected to grow 0.0% per year, those requiring a bachelor’s degree are forecast to contract 0.0% per year, and occupations typically needing a 2-year degree or certificate are expected to contract 0.1% per year.

Employment by occupation data are estimates are as of Second Quarter 2024. Education levels of occupations are based on BLS assignments. Forecast employment growth uses national projections from the Bureau of Labor Statistics adapted for regional growth patterns.

Annual Average Projected Job Growth by Training Required

0.0%

Doctoral or professional degree $164,100

-0.4%

High school diploma or equivalent $48,300

0.0%

Bachelor’s degree $91,600

-0.8%

Some college, no degree $44,300

-0.1%

Associate’s degree $66,200

-0.5%

None $34,900

-0.2%

Postsecondary non-degree award $48,700

-0.3%

All Levels $59,700

Source: JobsEQ®, http://www.chmuraecon.com/jobseq. Data as of 2024Q2.

Workforce Development

The Western Virginia Workforce Development Board is one of 15 organizations in the Commonwealth of Virginia created by U.S. Department of Labor legislation. Serving the entirety of Planning District 5, the Western Virginia Workforce Development Board is responsible for the oversight and administration of the Workforce Innovation and Opportunity Act (WIOA) funding provided to the region for job training and workforce development activities. The Western Virginia Workforce Development Board is also designated as the regional convener for workforce development in the region by the Virginia Board of Workforce Development, the state workforce development board, and the Code of Virginia. The funding provided through Title I of the WIOA legislation focuses on meeting the needs of businesses for skilled workers and individuals’ needs for training, education, and employment.

Board members of the Western Virginia Workforce Development Board represent community leaders from business, education, local government and service providers, with a private sector majority. The Board’s mission is to prepare job seekers for in-demand occupations to help the region’s businesses succeed. The Board also works with the Chief Local Elected Officials in the region to inform the localities of workforce development activities and needs and strengthen services for their constituents.

The Board meets its mission through sector strategies and career pathway activities, job training, and business services, all in collaboration with the partners within the workforce development system. These services are provided out of physical locations, known as Virginia Career Works Centers, which provide individuals and businesses with access to appropriate training, education, support services, and other applicable workforce development services. The Board connects service providers to individuals in need of assistance, links individuals to training resources and educates them about the demands of employers.

Workforce Demand Analysis
Industry ClusterEmploymentAverage Annual Wages - CurrentLocation QuotientEmployment Change - 5-Year HistoryAnnual Change - 5-Year History
Healthcare28,560$68,4051.261,2470.9%
Retail Trade15,493$34,4681.04-678-0.9%
Manufacturing15,159$69,6421.269231.3%
Accommodation and Food Services11,896$24,3520.90-1,016-1.6%
Educational Services10,694$48,6470.887851.5%
Construction9,712$64,4631.076511.4%
Transportation & Warehousing8,220$56,1551.08-266-0.6%
Professional, Scientific, and Technical Services7,824$73,1520.71-139-0.4%
Administrative and Support and Waste Management and Remediation Services7,553$40,9690.81-1,221-3.0%
Other Services (except Public Administration)7,102$34,9041.11-1.364-3.5%
Wholesale Trade6,832$88,1091.20710.2%
Public Administration5,854$67,4090.832941.0%
Management of Companies and Enterprises4,447$90,5141.89-100-0.4%
Finance and Insurance4,262$93,7100.71-1,252-5.0%
Arts, Entertainment, and Recreation3,131$19,9721.018126.2%
Real Estate and Rental and Leasing2,209$55,6580.82900.8%
Information1,291$63,5890.44-235-3.3%
Utilities642$74,5370.82-62-1.8%
Agriculture, Forestry, Fishing and Hunting569$21,0140.31-123-3.8%
Unclassified302$44,3831.03574.3%
Mining, Quarrying, and Oil and Gas Extraction121$61,7050.22-53-7.0%
Total - All Industries151,873$57,1291.00-1,576-0.2%

Source: Virginia Career Works, Blue Ridge Region, 2019.

Labor Force

Human capital is one of the single most important assets a community can offer prospective businesses. The lack of human capital is also one of the hardest economic development deficiencies a community could ever seek to overcome. Data have already been presented suggesting that key working age cohorts are decreasing. 

According to the Bureau of Labor Statistics data provided in Table 11, all localities except Alleghany County and the City of Covington have experienced an increase in the size of their respective labor forces over the past 5 years.

Alleghany County
-2.0% change

2020

78%%

2024

60%%
Botetourt County
7.1% change

2020

60%%

2024

70%%
Craig County
4.8% change

2020

60%%

2024

78%%
Roanoke County
7.3% change

2020

50%%

2024

60%%
City of Covington
-2.6% change

2020

78%%

2024

60%%
City of Roanoke
3.0% change

2020

50%%

2024

60%%
City of Salem
3.6% change

2020

60%%

2024

78%%
Virginia
7.0% change

2020

50%%

2024

60%%

Source: Local Area Unemployment Statistics, U.S. Bureau of Labor Statistics, 2020-2024.

Unemployment

All localities within the RVAR CEDS region saw their average annual unemployment rates remain relatively stable when comparing 2020 to 2024. Annual unemployment rates increased in 2020 and 2021 during COVID, returned to pre-pandemic rates by 2023, and increased in many localities in 2024. 

Alleghany County

2018

50%%

2019

45%%

2020

60%%

2021

55%%

2022

45%%

2023

45%%

2024

45%%
Botetourt County

2018

60%%

2019

60%%

2020

75%%

2021

65%%

2022

60%%

2023

50%%

2024

60%%
Craig County

2018

55%%

2019

50%%

2020

70%%

2021

55%%

2022

50%%

2023

50%%

2024

52%%
Roanoke County

2018

57%%

2019

55%%

2020

70%%

2021

62%%

2022

55%%

2023

55%%

2024

57%%
City of Covington

2018

45%%

2019

40%%

2020

90%%

2021

60%%

2022

40%%

2023

40%%

2024

40%%
City of Roanoke

2018

47%%

2019

45%%

2020

85%%

2021

65%%

2022

50%%

2023

45%%

2024

50%%
City of Salem

2018

50%%

2019

49%%

2020

75%%

2021

55%%

2022

50%%

2023

50%%

2024

50%%
Virginia

2018

50%%

2019

49%%

2020

80%%

2021

60%%

2022

50%%

2023

50%%

2024

50%%

Source: Local Area Unemployment Statistics, U.S. Bureau of Labor Statistics, 2024.

Economic Structure

It is necessary to understand the nature, structure, and trends of the region’s economy to determine its strengths and weaknesses. There are several data sources that are used in analyzing the local economic structure of the region. The following section will seek to describe regional trends in the industry clusters for the entire RVAR CEDS region. An outline of the region’s largest 50 employers is provided below. It will assist with understanding the local economy and demonstrate that most of the region’s largest employers are in the industries of government, healthcare, education, banking and insurance, and retail.

  1. Roanoke Memorial Community Hospital
  2. HCA Virginia Health System
  3. Roanoke County School Board
  4. U.S. Department of Veterans Affairs
  5. Wells Fargo Bank
  6. Wal Mart
  7. Carilion Services
  8. Roanoke City School Board
  9. Kroger
  10. City of Roanoke
  11. M.W. Manufacturers
  12. U.P.S.
  13. County of Roanoke
  14. Franklin County School Board
  15. Alliance Group Rock Tenn
  16. Altec Industries Inc
  17. Advance Auto Parts
  18. Postal Service
  19. Botetourt County School Board
  20. Lowes’ Home Centers
  21. Food Lion
  22. City of Salem
  23. City of Salem School Board
  24. Yokohama Tire Corp.
  25. Integrity Windows Inc.
  26. City of Salem School Board   
  27. Carter Machinery Company   
  28. Marvin Windows   
  29. Yokohama Tire Corp. 
  30. Roanoke College   
  31. YMCA   
  32. Lake Region Medical   
  33. County of Franklin   
  34. VDOT   
  35. Alleghany Highlands Public Schools   
  36. Carilion Healthcare   
  37. Dynax America Corporation   
  38. Adams Construction Company   
  39. Davis H. Elliot Company, Inc. 
  40. Steel Dynamics Roanoke Bar Div   
  41. Coca Cola Bottling Company   
  42. Bimbo Bakeries USA INC   
  43. Paychecks Plus   
  44. Virginia Western Community College   
  45. Branch Highways   
  46. County of Botetourt   
  47. Franklin Memorial Hospital   
  48. US Foodservice   
  49. Metalsa Roanoke   
  50. McDonald’s

Data includes all localities within Roanoke Valley-Alleghany Regional Commission region. Source: Virginia Employment Commission, Economic Information & Analytics, Quarterly Census of Employment and Wages (QCEW), 3rd Quarter (July, August, September) 2024.

Industry Clusters and Snapshot

It is necessary to understand the nature, structure, and trends of the region’s economy to determine its strengths and weaknesses. There are several data sources that are used in analyzing the local economic structure of the region.

The following section will seek to describe regional trends in the industry clusters for the entire RVAR CEDS region. An outline of the region’s largest employers is provided below. It will assist with understanding the local economy and demonstrates that most of the region’s largest employers are in the industries of healthcare and social assistance, retail, and manufacturing.

Largest Employment Sector — Health Care and Social Assistance with 28,560 workers.

Second Largest Sector — Retail Trade with 15,493 workers.

Third Largest Sector — Manufacturing with 15,159 workers.

Highest Location Quotient Sectors

Management of Companies and Enterprises — (LQ = 1.74)

Manufacturing — (LQ = 1.26

Health Care and Social Assistance — (LQ = 1.21)

Other Services (except Public Administration) —(LQ = 1.11)

Sectors with Highest Average Wages

Finance and Insurance —$93,710 average wage per worker.

Management of Companies and Enterprise — $90,514 average wage per worker.

Wholesale Trade — $88,109 average wage per worker.

Sectors with Best Job Growth (last 5 years)

Health Care and Social Assistance — +1,247 jobs

Manufacturing — +923 jobs

Arts, Entertainment, and Recreation — +812 jobs

Projected Employment Change (next 1 year) —Decrease by 452 jobs

Fastest Growing Sector (projected next 1 year) — Professional, Scientific, and Technical Services with a +0.4% growth rate

Strongest Job Growth Forecast (next 1 year)

Professional, Scientific, and Technical Services — +28 jobs

Health Care and Social Assistance — +12 jobs

Arts, Entertainment, and Recreation — +4 jobs

Occupation Snapshot

Largest Major Occupation Group
Next-Largest Occupation Groups
Highest Location Quotients (LQs)

Healthcare Practitioners and Technical Occupations — LQ = 1.39

Production Occupations —LQ = 1.17

Community and Social Service Occupations — LQ = 1.14

Occupations with the Highest Average Wages
Management Occupations
$125,300

Title

80%%
Legal Occupations
$120,800

Legal Occupations

65%%
Computer and Mathematical Occupations
$97,600

Computer and Mathematical Occupations

50%%

Source of Occupation Employment Data:

  • Estimated via industry employment data and industry/occupation mix by JobsEQ. 
  • Industry employment data from the Quarterly Census of Employment and Wages, Bureau of Labor Statistics, updated through 2024Q2, with preliminary estimates to 2024Q3 

Enplanements

Enplanements are the number of passengers boarding commercial air carriers. The data provides insight into short-term changes in economic activity. However, such data should be used with caution since airline scheduling and ticket prices obviously affect air travel. Air travel is highly elastic, meaning slight changes in price lead to sharp changes in demand. Table 18 shows annual enplanements at the Roanoke-Blacksburg Regional Airport including the dramatic decline and subsequent rebound in passenger traffic due to the COVID-19 pandemic.

YearEnplanementsPercent Change
2010316,4786.35
2011320,9611.42
2012315,877-1.58
2013310,295-1.76
2014305,496-1.55
2015300,181-1.74
2016305,2121.68
2017309,3411.35
2018330,0636.70
2019361,1319.41
2020145,061-59.8
2021242,81467.39
2022299,85823.49
2023345,56115.24

Source: Federal Aviation Administration, CY 2023 Commercial Service Enplanements Data. https://www.faa.gov/airports/planning_capacity/passenger_allcargo_stats/passenger/cy23_commercial_s ervice_enplanements 

Regional Housing Supply and Demand

Housing is a fundamental need for residents and the economic development community has a role to play in creating and maintaining a housing market that meets the needs of the region’s population.

Housing affordability and availability also impacts the ability of businesses to attract and retain employees. The localities in the region need affordable, quality housing to attract and retain employees and maintain quality of life for all residents. Three major housing studies are summarized below. These studies identify key data and issues along with recommendations that can help guide local policymakers in addressing housing supply and demand in the region.

Alleghany Highlands Region (2019 Study)

Issue — Lack of new housing development is due to supply constraints, not demand.

Findings — Viable sites for single-family and multifamily housing exist; local officials support new development; employer involvement is crucial in housing strategy.

Recommendations — Focus on a few sites for immediate development; identify alternative uses for less adaptable buildings; promote sites to potential investors

Botetourt County (2016 Study)

Issue — Limited readily available sites for new housing development.

Findings — Demand for new housing likely exceeds supply; rental housing market is stronger; lack of affordable housing.

Recommendations — Rezone certain properties for development; increase townhome zoning for affordability; explore adaptive reuse of historic buildings.

Regional Housing Market Analysis (2020 Study)

Issue — Slow population growth, aging housing stock, affordability challenges, and insufficient housing options.

Findings — Mismatches in housing prices and income levels; regulatory and financing barriers.

Recommendations — Use zoning to encourage housing diversity; create affordable housing trust funds; prioritize development of publicly owned sites; coordinate regional investment in infrastructure.

Annual Home Sales

Observations — Incomplete data on home sales in some areas; however, average home prices have risen, and sales have increased despite the COVID pandemic.

SWOT Analysis Overview

The Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is a strategic planning tool used by organizations to ensure that there is a clear objective informed by a comprehensive understanding of the region’s capabilities and capacity. The analysis identifies the region’s competitive advantages – those assets that make the region special or competitive in the national and global economies – and contrasts them against internal or external factors that impact the regional economy. Analyzing what the region already possesses that could be leveraged better to build the capacity for growth, including competitive cultural, economic, technological, intellectual, and physical assets, is critical to developing the regional economy.

The CEDS Strategy Committee participated in a SWOT analysis during its April 1, 2020, meeting. Committee members were asked to identify strengths, weaknesses, opportunities, and threats for the region.

Strength

Weaknesses

Opportunities

Threats

Accomplishments

The localities represented in the CEDS process remain committed to the process and to making smart investments that will stimulate economic growth throughout the region. The committee, local governments, and local partners have been successfully implementing projects from the previous CEDS project listings.

  • • Alleghany County -Jackson River Trail Phase I – V
  • • Alleghany County – Alleghany Outdoors opened
  • • Alleghany Highlands Chamber – Alleghany Highlands Visitor Center
  • • Botetourt County – Upper James River Water Trail – Phase I & II
  • • Botetourt County – Gateway Center/Exit 150 Market Feasibility Study
    and Redesign
  • • Botetourt County -Shell Building in Botetourt Center at Greenfield
  • • Botetourt County – Glen Wilton Public River Access
  • •Botetourt Greenfield -Vista Park Water Systems and Tinker Creek Interceptor
  • • Clifton Forge -Masonic Theater Renovations
  • • Clifton Forge -Business Incubator
  • • Clifton Forge -Business Park access road
  • • Clifton Forge -School of the Arts
  • • Covington and Clifton Forge -Downtown Revitalization Strategy
  • • City of Roanoke – Amtrak passenger rail platform
  • • City of Roanoke – Roanoke Acceleration Center
  • • Roanoke County – Explore Park infrastructure and camping facilities
  • • Roanoke County – Gateway Center/Exit 150 Market 419 Town Center Plan
  • • Roanoke Valley Broadband -Authority established; Phase 1 complete
  • • Roanoke Valley Greenway Plan
  • •Salem -Apperson Drive Stormwater Improvements
  • • Vinton -Roland E. Cook & William Byrd School Redevelopment
  • • Vinton -Vinton Motors, Gish Mill & Former Vinton Branch Library Redevelopment
  • • Vinton -Reopening of Rosie’s Gaming Emporium
  • •Vinton -Ice-rink re-installation at Lancelot Sports Complex
  • •Western VA Regional Industrial Facility Authority -Wood Haven Technology Park

Metrics and Performance Measures

The Roanoke Valley – Alleghany Regional Comprehensive Economic Development Strategy (CEDS) is a dynamic document overseen by the RVAR CEDS Strategy Committee, which is responsible for its ongoing update and monitoring. This committee produces an annual report for the US Economic Development Administration, detailing the region’s progress and updating the list of priority projects. To evaluate the effectiveness of the CEDS process, several metrics are used:

Committee Composition and Compliance

The RVAR CEDS Committee adheres to relevant EDA regulations regarding its composition, including diverse representation from the private sector, elected bodies, and various organizations. Public participation is encouraged, with meeting details published online.

Organizational Representation on the Committee

Currently, 17 different localities and organizations, not counting individual private sector businesses, are represented on the CEDS Committee.

Community Organization Inclusion

Projects in the CEDS process originate from a wide range of sources. Presently, there are projects from 19 different localities and organizations.

Collaboration in Project Development

The CEDS emphasizes projects that are collaborative and involve multiple partners for implementation.

Impact on Employment

The projects recommended in the CEDS are expected to create jobs, but more work is needed to forecast employment increases accurately.

Private Sector Investment

Tracking private sector investment is challenging, with most projects still in development and lacking committed private funds.

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